Post by account_disabled on Feb 15, 2024 17:17:59 GMT 8
This campaign was the origin of a that was linked to this cosmetics brand. Dove's marketing message is clear. the concept of female beauty is too restrictive and must change. In this way, the brand connects with a very deep concern of its female target audience and leaves a deep mark. As indicated in the previous section, the message even reaches the shape of the packaging. Red Bull. jump from the stratosphere The Red Bull energy drink brand is an example of specific positioning. With a name and logo that transmit strength and energy, this brand's marketing campaigns are based on creating unique experiences. In addition to the advertising campaigns with the slogan "Red Bull gives you wings" - mainly on television - a large part of Red Bull's marketing campaigns are linked to the sponsorship of events, always linked to the release of adrenaline and strong emotions.
. For example, the first free fall jump from the stratosphere , which in 2012 was a significant event throughout the world. Example of a Red Bull marketing campaign. GoPro Awards – User Generated Content GoPro is an example Chile Phone Number List of a user-generated content campaign. This camera company for capturing high-quality videos and photos in extreme situations has a target audience similar to that of Red Bull, but in this case, the focus of the marketing campaigns falls on ordinary users. Its #GoProAwards social media marketing campaign is based on promoting the best photographs created by GoPro camera users, with cash prizes. In this way, they nourish their social networks such as YouTube and Instagram with authentic content and generate a feeling of community around the brand.
GoPro marketing campaign. KLM. Christmas dinner In 2016, the Dutch airline KLM hosted an anonymous Christmas dinner at an airport. Dinner was at a raised table with 20 chairs, where anyone could sit. Once all the seats were full, the table was lowered and the 20 strangers could dine together. This example shows that physical marketing actions continue to have a great impact today, as a complement to digital marketing. Beyond the 20 dinner participants, by disseminating this event on social networks and the press, KLM has sent a powerful message of closeness to its entire audience on the occasion of the end-of-year holidays. Burger King. Goodbye, 2020 The Covid-19 pandemic has integrated many companies' marketing campaigns with crisis communication.
. For example, the first free fall jump from the stratosphere , which in 2012 was a significant event throughout the world. Example of a Red Bull marketing campaign. GoPro Awards – User Generated Content GoPro is an example Chile Phone Number List of a user-generated content campaign. This camera company for capturing high-quality videos and photos in extreme situations has a target audience similar to that of Red Bull, but in this case, the focus of the marketing campaigns falls on ordinary users. Its #GoProAwards social media marketing campaign is based on promoting the best photographs created by GoPro camera users, with cash prizes. In this way, they nourish their social networks such as YouTube and Instagram with authentic content and generate a feeling of community around the brand.
GoPro marketing campaign. KLM. Christmas dinner In 2016, the Dutch airline KLM hosted an anonymous Christmas dinner at an airport. Dinner was at a raised table with 20 chairs, where anyone could sit. Once all the seats were full, the table was lowered and the 20 strangers could dine together. This example shows that physical marketing actions continue to have a great impact today, as a complement to digital marketing. Beyond the 20 dinner participants, by disseminating this event on social networks and the press, KLM has sent a powerful message of closeness to its entire audience on the occasion of the end-of-year holidays. Burger King. Goodbye, 2020 The Covid-19 pandemic has integrated many companies' marketing campaigns with crisis communication.